The Team

This is the team behind GOODNESS. We are looking forward to your stay.
Elettra Wiedemann

Elettra Wiedemann

Born and raised in NYC, 28-year-old Elettra Wiedemann has modeled with some of the world's best photographers for magazines like American Vogue, Chinese Vogue, Teen Vogue, Italian GQ, Harper's, InStyle, Glamour, Ten, Harper's Bazaar, French Elle, Grazia, Italian Elle, Another Magazine, Tatler, and Muse. Elettra is fluent in English, Italian, and French and her contagious personality has made her hugely popular with the renowed photographers she continues to work with,

including a series of portraits shot by Karl Lagerfeld which were exhibited at the Crillion during Paris Fashion Week. In 2010, Elettra completed her Masters Degree (MSc) at the London School of Economics in Biomedicine. Her dissertation was an analysis of Vertical Farming, and discussed the many complexities facing traditional farming practices, food distribution, and feeding urban populations in light of climate change. 

Barry Parasram

A strategic initiatives professional specializing in special event marketing and public relations, Barry Parasram has created and executed gala events for such varied clients as the Academy of Television Arts & Sciences, Guess, Saturday Night Live, UNICEFVanity Fair and GQ Magazine.
As co-developer of GOODNESS, he launched the

pop-up's successful first season in Fall 2011, drawing over 50 million media impressions, including 1 million mentions on Twitter. He continues to work closely with Elettra Wiedemann on the GOODNESS vision, expanding the concept to luxury events across the globe.  

Brooke Wright

Market savvy, social media maven with experience in public relations and marketing, Brooke Wright helps to continuously create the ever-growing buzz of GOODNESS. Brooke has special events and marketing experience with a host of clients that includes Russell Simmons, UNICEF, American Express and many more. She played a key role in

the successful Fall 2011 launch of the first GOODNESS pop-up at New York Fashion Week. From this success, Brooke has landed the position as the Social Media Coordinator for GOODNESS. Brooke also continues to work closely with Elettra as her executive assistant."  

Orange Hat Group

The Orange Hat Group is a new media agency that provides strategic vision and creative solutions to effectively engage and mobilize your target audience. Using the latest technologies in online communications and social media, as well as proprietary software platforms custom-designed

and built by the firm, their team has worked across various industries, from fashion to entertainment to politics. The firm has collectively developed hundreds of websites and dozens of successful campaigns to aggressively reach their client's consumers and fan base.   

Launch Collective

Launch Collective is a business management agency providing strategic and operational support to a diverse range of fashion and lifestyle  companies. With a focus on apparel, accessories, and consumer brands, Launch Collective bridges

the worlds of fashion and business, offering firsthand expertise to navigate the inner workings of the fashion world while maintaining a strong commitment to top and bottom line results.   

Spoke Visuals

Spoke Visuals is a design/build firm based in Brooklyn, NY specializing in providing visual support for fashion designers and retailers.  In addition to the production of fixtures, set pieces, and display elements for stores, pop-up shops, window displays, showrooms and special events, Spoke Visuals provides consultation to designers and retailers on various aspects of visual problem solving including styling of retail and event

environments, visual merchandising and display concepts. Spoke is proud to provide clients with comprehensive visual support services from ideation to production and installation.  Drawing from a combined 40+ years of experience and resources in the design/build and visual merchandising fields, Spoke is able to assist clients in determining the best course of action to the effective completion of their project.