Press | Web

wwdr

WWD | Sep 15, 2011

Elettra Wiedemann's GOODNESS a Fashion Week Hit

Elettra Wiedemann has no interest in opening a restaurant, but she is already cooking up plans for another pop-up restaurant at Milk Studios next season. Prabal Gurung, Melissa George, Monique Pean, Yeohlee Teng and Walter Baker are some of the designers who have stopped by GOODNESS, the fashion-week one she created within Ed's Chowder House. All ingredients are locally sourced. Having done her thesis on the future of feeding urban populations at the London School of Economics, the model plans to take her GOODNESS idea abroad with chef-exchange

programs in other fashion capitals like Paris, Milan and London. Wiedemann's concept will also eventually have a Badness to showcase up-and-coming DJs, musicians, photographers and artists. Happy as her mother Isabella Rossellini is making films — Guy Maddin's "Keyhole" is the newest — Wiedemann has no film ambitions. "Nope, I just aspire to do GOODNESS BADNESS — academia and modeling," she said.

http://www.wwd.com/fashion-news

stylecaster

StyleCaster | Sep 14, 2011

A Morning Pick-Me-Up

Elettra Wiedemann is hooking you up with the most fashionable meal out there.

http://www.stylecaster.com/fashion

examiner

Examiner | Sep 14, 2011

Fashion Week's Chicest Pop-Up Restaurant

On September 12th, Supermodel, Elettra Wiedemann and friends celebrated the launch of GOODNESS, a full service pop-up restaurant across the street from Lincoln Center during New York Fashion Week.

http://www.examiner.com/events-in-new-york

elle

ELLE | Sep 14, 2011

Elettra to Spread More GOODNESS BADNESS

Fashion Week goers who fell in love with GOODNESS, Elettra Wiedemann's pop-up restaurant at the Empire Hotel, are in luck: The Lancôme model-turned-entrepreneur plans to bring it to New York again next season—and other Fashion Weeks, too. "People who work on Tokyo Fashion Week came by and said they wanted to have a GOODNESS

presence" says Wiedemann, adding, "I'm also hoping to eventually bring the pop-up to London, Milan, and events like Art Basel. I have to see how it develops, but it's a concept that's built to have legs."


http://fashion.elle.com/beauty

bizbash

BizBash | Sep 13, 2011

New Platforms to Lincoln Center

Perhaps the most unique project is that of model Elettra Wiedemann, who partnered with Ed Brown to take over the chef's in-house eatery at the Empire Hotel for a temporary restaurant known as GOODNESS... The venture, presented by The Daily Front Row, includes free Wi-Fi from mobile technology

developers Orange Hat and serves health-conscious meals for breakfast and lunch. Wiedemann also plans to take GOODNESS to Paris's, Milan's, and London's Fashion Weeks.

http://www.bizbash.com

interview

Interview Magazine | Sep 13, 2011

Elettra Wiedemann's Gracious GOODNESS

"Food has always been a way for me to understand larger issues that I'm interested in," says Wiedemann, who recently wrapped up a dissertation at the London School Of Economics on the future of feeding urban populations in light of climate change (try saying that three times fast).

"After I finished my master's, I gave myself a break for a year. In that time, my mind sort of crunched all the information that I ingested, and I literally woke up one day and had the idea for GOODNESS."

http://www.interviewmagazine.com/culture

zink

ZINK | Sep 12, 2011

Fusing Food with Fashion

The GOODNESS does not stop in New York. Future plans are in the making to expand the pop-up restaurant internationally, coinciding with Fashion Weeks in London, Paris and Milan.

http://www.zinkmagazine.com

the village voice

The Village Voice | Sep 12, 2011

Pop-Up Restaurant for Fashionistas

Over the past year, we've seen many a chef get into the pop-up restaurant, but the person behind one of New York City's most recent pop-ups is a bit, well, prettier than those who have come before her. Elettra Wiedemann, a model who is the face of Lancôme and the daughter of actress Isabella Rossellini, has launched a pop-up restaurant called GOODNESS to coincide with Fashion Week.

"Ithought of it as a pop-up during Fashion Week because people don't have time to eat and are just eating chips or packaged foods," she explained. "I thought it was a good opportunity to showcase the chefs' talents and to eat healthily and locally. I wanted to nourish the food community this week."

http://blogs.villagevoice.com/forkintheroad

fashionweekdaily

Fashion Week Daily | Sep 12, 2011

GOODNESS Gracious! Great Eats With Elettra

Don't forget to dine during the fracas of Fashion Week...and you don't have to stray far from the tents to get something delicious. Yesterday, Elettra Wiedemann debuted her pop-up resto, GOODNESS, brought to you by The Daily.

http://www.fashionweekdaily.com/chic-report

the daily

The Daily | Sep 12, 2011

out to save fashionistas from "starvation mode."

..."I'd be at Fashion Week and I'd go into starvation mode," Wiedemann explained. "I was hungry all the time, thinking, 'Where am I going to get me some good food?' I was like, 'Actually maybe I have to do it myself.' So I did."

http://www.thedaily.com

modernluxury

Modern Luxury | Sep 12, 2011

GOODNESS Pop-UP - NY Fashion Week

GOODNESS, a full service pop-up restaurant across the street from Lincoln Center during New York Fashion Week. Taking over Ed's Chowder House from September 11th – 14th, 7am – 3pm. GOODNESS will be open for breakfast and lunch to provide healthy and delicious appetizers, entrees and desserts. GOODNESS will serve locally-sourced,

healthy food prepared by the city's hottest chefs, restaurateur/Michelin star chef Ed Brown, Christopher Rendell of Whitehall, Rob Newton of Seersucker and Nick Wilbur of The Fat Radish.


http://modernluxury.com/manhattan/scene

Grub Street

Grub Street New York | Sep 08, 2011

Eating During Fashion Week Is Not an Oxymoron

To be a sophisticated New Yorker these days, ya gotta know fashion and food. Deal with it. Here are a few fun options for tasting a little of both during Fashion Week.

http://newyork.grubstreet.com

Papermag

Papermag | Sep 08, 2011

Mmm Mmm Good

... "I've been working in fashion for ten years, I know what it's like to be in the tents for a week," says Wiedemann of her inspiration behind the concept. The idea was, she says, "to create an environment for my friends in fashion to come and nourish themselves and take a break." Though she

doesn't fancy herself a cook, her knowledge of food comes from her studies at the London School of Economics where she wrote her dissertation on the future of feeding urban populations.

http://www.papermag.com

Bon Appétit

Bon Appétit | Sep 08, 2011

Elettra Wiedemann's Healthy Fashion Week Pop-Up Restaurant

... Among the food/fashion crossovers sweeping New York City (soon to come to other fashion hubs), one of the more interesting ones we've seen has both star power and an smart concept: healthy locally-sourced food installed in a pop up across

the street from fashion week's HQ in Lincoln Center.


http://www.bonappetit.com/blogsandforums

Modelina

Modelina | Sep 07, 2011

Elettra Wiedemann Brings GOODNESS to Fashion Week

"GOODNESS is different because we have two daily changing menus. We have a daily changing GOODNESS menu which is all very healthy, very clean food […] and then everyday we also have these guest chefs who are doing GOODNESS with a touch of badness which is more decadent and rich,"said Elettra of the frequently updated menu. Although this is the first round of GOODNESS, Elettra has big plans for the future of this pop-up

delicatessen. The goal is "to bring GOODNESS as a pop up restaurant to all the different [fashion week] cities in the world - London, Milan, Paris and have chefs there and then eventually do chef cultural exchange programs," which would bring chefs overseas to debut their food in different cities.


http://www.modelina.com/blog

The New York Times.png

New York Times | Sep 06, 2011

Thank GOODNESS

Convenience is key when it comes to refueling during Fashion Week, and more often than not, quick, carry-in-your-pocketbook processed foods are what many models and editors resort to between shows. The model and activist Elettra Wiedemann has set forth to change that by opening GOODNESS, a pop-up restaurant installed at Ed's Chowder House just across Columbus Avenue from Lincoln Center. From Sunday through next Wednesday, GOODNESS will offer a healthy, locally sourced menu, with daily specials designed by some of the city's best-loved chefs, including Christopher Rendell, an "Iron Chef" winner; Nicholas Wilber from the Fat Radish; and Robert

Newton of Seersucker restaurant in Brooklyn. "I wanted to be eco-conscious without forcing it too much and create a place where people can go to escape," says Wiedemann, who teamed with Ed Brown, the Chowder House's Michelin star-rated chef, to design an especially soothing atmosphere in which to enjoy things like duck confit salad, pan-seared bream mash with a truffle vinaigrette and a fried chicken that Wiedemann calls "GOODNESS (with a little bit of BADNESS)." Check, please!

http://tmagazine.blogs.nytimes.com

VogueDaily

Vouge Daily | Sep 06, 2011

Sustanance of the season

Fashion Week Predictions: What You Will See, Hear, and Wear During the Spring 2012 Runway Shows.

http://www.vogue.com/vogue-daily

Bazaar

Harper’s Bazar | Aug 31, 2011

The Elettra Complex

Hunger pangs shouldn’t be problem for Fashion Week attendees this season, as none other than Elettra Wiedemann is opening a pop-up restaurant for the week. Called GOODNESS BADNESS, the startup promises healthy and unhealthy treats in

equal measure. Follow them on Twitter for updates; Prabal Gurung is already a fan.

http://www.harpersbazaar.com/fashion