About

Our mission is to provide healthy, delicious food to a wide audience and showcase regionally sourced seasonal cuisine created by local culinary talents. GOODNESS pop-up restaurants and events fuse together environmental awareness, health, luxury and convenience to create a new standard of living, proving that—all around the world— "eco is always chic."     

A series of global pop-up restaurants, GOODNESS was founded in September 2011 by model / environmentalist Elettra Wiedemann. Originally

created to provide the fashion community with easy access to affordable, locally sourced food, GOODNESS is housed in a new venue with a fresh menu at luxury events around the world. Sponsored by partners such as The Daily Front Row, Lancome, Circa and Renaissance Hotels, GOODNESS also highlights the cuisine of guest chefs with decadent, delicious daily specials. In 2012, GOODNESS earned the CFDA's Health Initiative Stamp of Approval. GOODNESS will make future appearances in Paris, London, Doha and Miami.

PAST CHEFS

Mario Batali
Ristorante / Enoteca Babbo, Chef / Owner


"My team and I had a blast at "the goodness popup" high above columbus circle in the restaurant normally known as Robert. The team, led by the splendiferous Elettra Wiedemann, set up the smartest 2 pronged experience with a lounge and hipster bar as well as a beautiful revamp of the Robert space and created an oasis in the sky. The kitchen home team led made my Babbo team very comfortable and facilitated immensely in the task of producing great food for the fashionistas from all over the place. We love GOODNESS!!!!!!!"

 

Alain Allegretti
La Promenade, Chef / Owner

"Fun, Fun, Fun. Working with Elettra for Goodness gave me the opportunity to create something fun outside of my own dining room and cater to the most fashionable of crowds. Can't wait to do it again!"

 

Ana Harris
Robert, Manager

"GOODNESS was truly a wonderful experience. It was exciting to see my two favorite indulgences - food and fashion meet to celebrate fashion week and healthy dining. Stellar Chefs, beautiful people and gorgeous food! Elettra and her team personified GOODNESS- always genuine, displaying great integrity and professionalism while being wonderful hosts."

 

Benjamin Towill
The Fat Radish, Chef / Owner

"Both Elettra as a person and GOODNESS as a concept brings chefs and restaurateurs together in such a way that customers get to experience something truly original. Creating menus within the GOODNESS philosophy challenges chefs to think about not just taste, but also nutrition, something I find exciting and relevant in today's world of food."

 

Ed Brown
Ed's Chowder House, Chef / Owner

"Collaborating with Elettra during fashion week was an amazing experience for us at Ed's Chowder House.  Besides bringing us the most important international clientele, her committment to great food and hospitality mirrors our own philosophy to strive for excellence.  We learned a lot about what models like to eat and enjoyed having other guest chefs join us in our kitchen, a lot of fun!  But the BEST part was Elettra.....she is 'GOODNESS' in every way."

 

John Miele
Ed's Chowder House, Executive Chef

"From a chef's outlook, having Elettra, Barry and the whole GOODNESS team at Ed's was fun and exciting. Hosting the eclectic and professional group of guest chefs was amazing and inspiring. We are looking forward to collaborating with all of you again. It was a pleasure to work with such professionals, and make GOODNESS the success that it was."

 

Robert Newton & Kerry Diamond
Seersucker

"We loved working with Elettra. Her passion for sustainability and hospitality mirrors our own. She also did a wonderful job spreading the word about GOODNESS and Seersucker's involvement. It was a fun, buzzy and meaningful project with which to be involved."